![]() ![]() I think that a lot of companies committed to spending dollars within the Black community during the George Floyd protests. Nwandu: Well, I have two opinions on that. Do you think supporting Black-owned businesses will be an ongoing element in the Black culture? There are more opportunities for Black entrepreneurs major corporations are creating initiatives to help Black-owned businesses. The Shade Room Shopīaruch: It's interesting with the re-emergence of Black-owned businesses. But we've seen a lot of success stories.Īll items on The Shade Room Shop are from Black-owned vendors. We can promise that eyeballs will see your product, but we can't promise that they'll buy. But there is huge visibility after being posted. But we've seen companies make millions of dollars from advertisements on The Shade Room in a year. We watched companies go from just launching to six figures a month, and not every company has the same percentage it depends on the marketing on the product, the marketing, and you know how great they are at that. Nwandu: Before launching this e-commerce platform, we offered discounts to all our partners advertised on our site to submit revenue numbers to show how The Shade Room has affected and impacted their business. We're the ones that will do all the customer service for Flourysh and make sure that when they order through our site, those orders are shipped in a timely manner and that it is professional service, but we also manage the website and continue to provide this offering,īaruch: How does advertising on The Shade Room impact businesses with their sales? Nwandu: No, they don't have to pay monthly we will take a percentage on the back end to cover our costs for working with Flourysh. There's an application process, and we vet from there to see which brands we would like to work with.īaruch: Do you get a percentage when they become a part of the marketplace? Do they have to pay monthly? Also, we have Angie's page, where I'm looking through the products to choose my favorite brands. So when we introduce them to our audience, they have a great experience with them. They are also interested in the company's mission we research to ensure they have great customer service. We're gearing towards those brands that provide what our audience love. We know they love hair, beauty products, skin products, and clothing. We know our audience and what kind of brands they like to patronize. Nwandu: Well, we have a submission link and see what kind of offerings they provide. We've advertised it on social media via our platforms across Instagram, Facebook, Snapchat, and YouTube.īaruch: How can Black-owned businesses become a part of this platform? The Shade Roos Shopīaruch: How have you promoted this website? The Shade Room created a marketplace for Black-owned businesses. It was the natural next step to launch an e-commerce platform. We vetted the businesses and made sure that not only were they legit businesses but also that they had the same commitment and passion for the Black community as we do. We have a passion for small Black businesses and decided that it would be great to push it a step further and give them more visibility in our shop. We charge our normal rate for agencies, big networks, and other businesses. Over the course of the years, we've helped to launch over 400 Black businesses by providing affordable advertisement for them, we've kept our advertisement low for small Black businesses. So it's just a cycle that continues to feed itself. We found working with these businesses that they prefer to advertise on Black media companies because Black audiences tend to spend more when they see Black ads on Black media companies. But can you talk about the launch of TSR Shop and why you decided to create this e-commerce platform?Īngelica Nwandu: Black-owned businesses are the heartbeat of The Shade Room, we do programmatic and agency ads and big deals, but most of our revenue comes from small businesses. Yolanda Baruch: The Shade Room has its fingers at the pulse of Black culture, and your followers reference the blog in various media sectors. ![]() TSR Shop will tap into The Shade Room's devoted followers and bring to the forefront premium products that benefit the African-American consumer in food and beverage, beauty, apparel, accessories, home decor, and items for children and pets. Nwandu understands the importance of harnessing her robust social media influence to amplify Black-owned businesses with the launch of The Shade Room TSR Shop, a new e-commerce platform powered by Flourysh, a community-driven marketplace featuring Black-owned brands. The Shade Room possess a fierce social media presence because they fulfill a need within the Black. ![]()
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